24/04/2009
Reclamebureau Mental Squint lanceert www.ibelieve.be
We all have ideas to improve the world we live in.
Unfortunately, ideas often remain just ideas. We have no time to execute them. Or we simply don't believe we can.
Unfortunately, ideas often remain just ideas. We have no time to execute them. Or we simply don't believe we can.
That's exactly why we created iBelieve.be. iPost ideas can be exchanged and forces can be joined to execute them. iVote allows others to judge your ideas and to support them with a simple click. With iPetition you can recruit fellow believers.
iBelieve.be.
Power to the people, including you, to improve the world we live in.
iBelieve.be.
Power to the people, including you, to improve the world we live in.
24/04/2009
Pop!Tech
Pop!Tech - Accelerating the positive impact of world-changing people and ideas. Pop!Tech is a one-of-a-kind conference, a community of remarkable people, and an ongoing conversation about science, technology and the future of ideas.
The Community
The anthropologist Margaret Mead once said, “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” For the past decade, Pop!Tech has been building and inspiring just such a community of committed change-agents. It’s a network that stretches from Maine to Silicon Valley; from Tanzania to Tilonia, India.
The Community
The anthropologist Margaret Mead once said, “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” For the past decade, Pop!Tech has been building and inspiring just such a community of committed change-agents. It’s a network that stretches from Maine to Silicon Valley; from Tanzania to Tilonia, India.
The Conference
Every October, in the beautiful seaside village of Camden, Maine, at the height of the fall foliage season, there is a one-of-a-kind conference called Pop!Tech.
The Conversation
Conversation and dialogue are key parts of the Pop!Tech experience. Increasingly, we’ve been working to take the best of the insights and magical moments that happen in Camden, and share them with new communities throughout the world.
Every October, in the beautiful seaside village of Camden, Maine, at the height of the fall foliage season, there is a one-of-a-kind conference called Pop!Tech.
The Conversation
Conversation and dialogue are key parts of the Pop!Tech experience. Increasingly, we’ve been working to take the best of the insights and magical moments that happen in Camden, and share them with new communities throughout the world.
10/05/2008
Reclamebureau Mental Squint belettert vrachtwagen Warnez (Tielt)
After developing the POMTASTE and POMVIT brands with the matching communication strategies (Logo, site, packaging, Photo shoots, DM, invitations for fairs, stationeries, etc ...) we were asked by Warnez (Agripom) to create a full wrap of a 16 meter truck. We wanted to put the product on it, so we did : - ) From small 300gr perforated Microwave bags to a road giant with 26.000 kg in the belly!
Work MSQ:
Brand management, concept & design,
product & dish photography, pack shots,
image manipulation, lay out & production follow-up.
Brand management, concept & design,
product & dish photography, pack shots,
image manipulation, lay out & production follow-up.
10/07/2009
Reclamebureau Mental Squint presents The Donut Principle | our way!
In September 2006 we had a presentation about Design Management for Design Vlaanderen (www.designvlaanderen.be). We were asked to present a case where the external designer (Mental Squint) works in close relationship with the customer. On this memorable day we presented our Donut Principle to the world : - ).
At the end of teh presentations we even offered REAL DONUTS to the crowd.
If you want to see what our Donut Principle can do for your brand, click here: www.mydonut.be
In a nutshell, our Donut Principle.
The product (thing to sell) is the dough. Fresh & tasty. High quality stuff. This is your part of the job and this is what we need to do our thing.
We provide the glazing. The exciting communication. It's the glazing on the donut that triggers the target, the user, the receiver. The sugar coating will help sales, it will tell the story. It's essential for the right consumer EXPERIENCE. And this is what we have been doing on a professional basis for more than ten years now. Sugar coating, chocolate or plain powder sugar. The coating provides the right taste for the right consumer
But where we really make a difference are THE SPRINKLES. They (the sprinkles) give the donut additional sparkle. "Une geule". Pardon my French. And this is our speciality. A donut is perfect with the right kind of topping. Better yet! The Sprinkles, these are the Squint, the mental squint.
At the end of teh presentations we even offered REAL DONUTS to the crowd.
If you want to see what our Donut Principle can do for your brand, click here: www.mydonut.be
In a nutshell, our Donut Principle.
The product (thing to sell) is the dough. Fresh & tasty. High quality stuff. This is your part of the job and this is what we need to do our thing.
We provide the glazing. The exciting communication. It's the glazing on the donut that triggers the target, the user, the receiver. The sugar coating will help sales, it will tell the story. It's essential for the right consumer EXPERIENCE. And this is what we have been doing on a professional basis for more than ten years now. Sugar coating, chocolate or plain powder sugar. The coating provides the right taste for the right consumer
But where we really make a difference are THE SPRINKLES. They (the sprinkles) give the donut additional sparkle. "Une geule". Pardon my French. And this is our speciality. A donut is perfect with the right kind of topping. Better yet! The Sprinkles, these are the Squint, the mental squint.
